New feature

Change the persona, change the AI's answer.

Your brand doesn't look the same to everyone

The same question, asked by different customer identities, gets different AI answers. Persona tracking shows you exactly which audiences find your brand — and which don't.

The insight

Identity changes the answer

When someone asks ChatGPT for a recommendation, their search history changes the answer. A corporate IT manager gets different results than a freelance agency owner asking the same question.

Adsbot Lens injects persona context into each prompt and runs it simultaneously — so you can see your AI visibility broken down by the audiences that matter to your business.

Performance by persona New
★ Best audience
68%
Enterprise IT Manager
+33pp vs baseline
52%
Agency Owner
+17pp vs baseline
41%
Startup Founder
+6pp vs baseline
What you learn

Three questions Persona answers

Which audience is your strongest?

Rank your personas by AI visibility. Know where to double down.

Where are you invisible?

Spot the audience segments where competitors beat you in AI answers.

Which platform reaches each persona best?

Some audiences find you on Gemini but not ChatGPT. Now you know.

Persona insights

Know your best audience at a glance

The same prompts asked as different customers. See which audiences the AI mentions you to, where the gaps are, and which platform reaches each persona best.

Best audience
95.0%
Enterprise IT Manager
Biggest opportunity
70.0%
Digital Agency Owner
Visibility spread
25.0%
Varies a lot across audiences
Personas tracked
3
80.0% avg visibility

Key takeaways

Enterprise IT Manager is your strongest audience — AI mentions you in 95.0% of its answers.
Digital Agency Owner is your biggest opportunity at 70.0% — a 25.0% gap behind your best audience.
Reach Enterprise IT Manager best on Gemini, where you hit 100.0% visibility.

AI visibility by persona

Ranked high to low. Amber bars are your weak audiences.

Enterprise IT Manager95%
Growth-focused SMB Owner75%
Digital Agency Owner70%

Best platform per persona

Where each audience finds you most — and where you're weakest.

Enterprise IT Manager ↑ GEMINI · 100% ↓ CHATGPT · 90%
Growth-focused SMB Owner ↑ GEMINI · 80% ↓ CHATGPT · 70%
Digital Agency Owner ↑ PERPLEXITY · 58% ↓ CLAUDE · 34%
The full picture

Visibility isn't uniform. See the full picture.

AI visibility per persona, per platform.

Persona × platform visibility
CChatGPT CClaude GGemini PPerplexity
No persona baseline 36% 33% 38% 31%
Enterprise IT Manager 74% 66% 61% 44%
Agency Owner 43% 51% 64% 50%
Startup Founder 40% 34% 48% 58%
Low visibility High visibility

AI visibility by persona

Ranked high to low. Amber bars are your weak audiences.

Enterprise IT Manager68%
Agency Owner52%
Startup Founder41%

Best platform per persona

Where each audience finds you most — and where you're weakest.

Enterprise IT Manager ChatGPT 74% Perplexity 44%
Agency Owner Gemini 64% ChatGPT 43%
Startup Founder Perplexity 58% Claude 34%
1

Define your personas

Describe your target customer segments — job title, company type, buying intent.

2

We inject them into prompts

Each prompt runs with and without persona context, across all 11 LLMs.

3

Compare and act

See which audiences find your brand and which don't — then focus where your visibility gap is widest.

Persona tracking

Find out which audiences AI sends to your competitors

See your brand the way every customer segment does — and close the gaps before rivals do.